Brand showcase in Seoul, Korea. The façade was designed to be skateable
Downstairs hosted a pirate radio station with Seoul Community Radio
Boutique in Shanghai, China showing the Vault line
Carefully merchandised pinnacle level product from Vans and collaborators
Assuring that skateboard culture is well represented in all stores.
The DTLA brand showcase has a skate shop upstairs and a collection of relevant art books for sale
Each brand showcase store had a different, locally relevant skate image behind the cash wrap
The Covent Garden boutique in London, England hosted a gallery space downstairs
Brand campaign elements at the 5th Avenue store in NYC
The OFF THE WALL/ON THE AIR sign in Seoul illuminated "ON THE AIR" during pirate radio broadcasts
An in store build out for a collaboration with photographer Jim Goldberg
An in store build out for a Sponge Bob collaboration
An in store display for a Vivienne Westwood collaboration
An in store build out in our Vault pop up in the Bowery for a Juxtapoz collaboration
In store build out for the MTE collection of outdoor wear
A second store build out for the MTE collection of outdoor wear
Store take over in Santa Monica for the Era, the first shoe designed for skateboarding by skateboarders
Entryway to the 5th Avenue store dedicated to the Era
Improved messaging on the footwear wall with an understandable visual hierarchy
Improved way finding in the stores (Pro Skate Apparel) with clear categories called out for consumers
Improved way finding in the stores (Women's Apparel) with clear categories called out for consumers
Merchandising in Vault pop up, refocusing the attention on the product by greatly simplifying the fixtures
A shopable timeline in Seoul brand showcase showing each of Vans classics in historic and cultural context
Simpsons capsule in Shanghai boutique focusing on the product
Product description on wall in Vault pop up, the Bowery, NYC
Merchandised apparel and footwear table in DTLA brand showcase
Merchandised footwear wall in Meat Packing District boutique
Merchandised Vault collection wall in Covent Garden boutique