Vans - Shoebox Challenge

When COVID hit, we realized pretty quickly that the last thing our consumers wanted to hear about was new products. Kids were stuck at home, most people couldn't work, anxiety was high and the future was totally unknown. We kicked off a content series called "Bouncing Off the Walls" and provided daily inspiration to our fans. We hired artists and musicians to do video instruction: "how to write a song," "how to draw a face," or "how to cook amazing ramen." And we had regular prompts for our followers to interact with. One of my favorites was "What can you make with a Vans shoebox?" People went ham.