Apple - Mac vs. PC
This campaign won all the awards (including some we didn't know existed, like "Campaign of the Decade") and has been the subject of academic analysis and parody, but when I look back on it, what stands out the most was how much fun we all had making this campaign. I feel extremely lucky to have worked on this with the group of people I got to work with. We put almost 100 spots on the air in four years and shot more than 300 (some of which were very funny but have never been seen.) Here are some of my favorites from the bunch.